As the landscape expands and audiences constantly change and update the way they interact with both media and brands, cookie-cutter solutions are becoming less and less effective.
We’re living in an age where almost anything is not just possible, but feasible and for that reason we treat every project as something unique that requires an equally unique solution.
Together with our partners we explore new, exciting ways to create meaningful, lasting connections with customers. We understand people and we understand what drives them.
We disrupt, we gain attention, we engage and we involve, and we get a big thrill doing it. So if you want to do something a little bit different that’s going to get big results, we’d love to work with you.
Kevin Blight is not only the leader of MediaMAP, he is a leader in the Australasian media industry. Known for his vast experience, significant media connections, creative strategies and personable demeanor, Kevin is highly regarded by both clients and media professionals.
Jeff Latch, TVNZ
Joan Withers, Independent Director and Former CEO of Fairfax Media
Adrian Hatt, Group Marketing Manager, Instant Finance
Roger MacDonnell, Colenso founder and company director
Troy Smith, Marketing Manager, Winstone Wallboards
Our solutions range from advertisements to sponsorships, to events to guerilla, to user-generated material to mobile – we’re flexible on the medium, we’re unyielding on the results. We find ways to disrupt, gain attention, engage and involve. And we do all that by identifying when your audience is most receptive and what the most relevant message is. This is how we do it:
Before you can connect with your audience, you need to understand them. With the help of our research partners, we gather and review information, look for trends, threats and opportunities and get to know your customers and their triggers.
Finding the best consumer insight can be achieved a number of ways, so we look at each project with a fresh eye, judging what the right course of action is for your particular objective. Whether we’re reviewing the latest Nielsen and Roy Morgan research, analysing and evaluating the market environment or conducting a consumer workshop, we discover how best to efficiently and effectively get your customers’ attention and increasingly engage them with your brand. With research comes insight, and with experience comes a fresh perspective. Together with our research partners, we’ve got the two covered.
This is where we get into the “planning and activation” part of your project, strategizing how the creative execution can be made to make your brand more appealing and relevant to your audience. We outline the full range of channel opportunities and their strengths and weaknesses in meeting your objectives; we consider both yours and your competitors’ current messaging and media usage, and then we work with your creative partners to produce unique media communications that not only get your audience’s attention, but fully engage them with your brand.
After creating a cohesive strategy, we work with our partners to negotiate great prices and purchase appropriate media. It may be to interrupt or to more fully engage; it may be to build awareness, brand preference or to make a sale. The fundamentals revolve around engaging the right target at the right time with the right message for the least amount of money spent. Measurability is key, if you’re not feeding back results into strategy you’re wasting your money. In real-time, campaigns can evolve to produce the highest possible results.
We have exceptional partners that we work with to create and execute the best possible media communications. Part of our role is to be the interface between you and our independent operators that will go on to execute the agreed strategies and plans. We manage the relationships on your behalf, ensuring that all work is delivered on time, within budget and that the suppliers’ invoices are accurate and all of your expectations are met.